🔥 Ras Jammy Rockers Shines at Paris Fashion Week 2025
Trinbago Producer Ras Jammy Rockers Walks for JAH JAH x Pharrell x adidas—A Win for Caribbean Creativity
When Ras Jammy Rockers, the Trinidad-born music producer behind global dub collective Suns of Dub, stepped onto the Paris Fashion Week 2025 runway, it wasn’t just a walk—it was a cultural statement. Representing the JAH JAH brand, which teamed up with Pharrell Williams and adidas, Ras Jammy embodied the fusion of Caribbean roots, global fashion, and sonic innovation.
🎵 From Trinbago to the World Stage
Born in Arima, Trinidad & Tobago, Ras Jammy Rockers, also known as Jamal Layne, sharpened his craft while studying at the University of the West Indies, Mona. During that time, he co-founded Suns of Dub—a genre-bending outfit that infuses classic dub reggae with modern soundscapes. Through years of global tours, vinyl releases, and dubplates, Jammy has built a name that bridges music and cultural diplomacy.
🧥 Walking for JAH JAH x Pharrell x adidas
In 2025, the visionary Paris-based collective JAH JAH launched a fashion-meets-lifestyle capsule rooted in Rastafarian and Afro-Caribbean aesthetics. Their collaboration with Pharrell and adidas Originals introduced the Adistar “Jellyfish” sneaker, a futuristic silhouette inspired by aquatic movement and cultural rhythm.
Ras Jammy’s runway appearance—draped in a modern Ethiopian-color-blocked suit and exclusive unreleased sneakers—commanded global attention. Walking under the bright lights of the Palais de Tokyo, with a dub soundtrack he curated himself, Ras Jammy brought Caribbean soul to Europe’s fashion capital.
🎤 “This walk is for every youth in T&T who sews a jersey, builds a riddim or dreams beyond the shoreline.”
—Ras Jammy Rockers, post-show interview via IG Live
🇹🇹 Why This Moment Matters for Trinidad & Tobago
This is more than fashion—it’s representation. Ras Jammy Rockers’ spotlight is a real-world example of Caribbean creative talent being internationally celebrated.
🎯 Key Impacts:
- Brand Trinidad & Tobago: Strong positive association with culture and style.
- Cultural Exports: Shows demand for local artistry abroad—music, fashion, tech.
- Inspiration: Sparks hope among emerging creatives in T&T and the wider Caribbean.
📢 CALL TO ACTION: Support Our Own
As Ras Jammy lifts the Trinbago flag in Europe, it’s time for Trinidad & Tobago’s government, cultural institutions, and private sector to act.
| Stakeholder | Action Required | Potential Outcome |
|---|---|---|
| Culture TT / Ministry of Tourism, Culture & the Arts | Offer travel grants & showcase support for creatives | More T&T artists on global stages |
| exporTT / Fashion TT | Scale small business fashion creators with funding | Caribbean-designed collections sold internationally |
| Private Sector | Sponsor creatives via Art & Culture Allowance | Brand boost & community credibility |
| Tertiary Institutions (UWI / COSTAATT) | Fund cross-discipline incubators | Skilled professionals in music, fashion, and media |
This is the perfect time to invest in the creative economy. The stage is global—and the Caribbean is trending.
🔮 What’s Next for Ras Jammy?
- JAH JAH x adidas “Jellyfish” Drop: Expected global launch in Fall 2025.
- Suns of Dub Homecoming Tour: Live performances, fashion installations, and creative workshops.
- Advocacy for the Arts: Ras Jammy plans to mentor young artists and launch content aimed at cultural development in T&T.
Show support and spread the word:
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Ras Jammy Rockers’ walk at Paris Fashion Week 2025 wasn’t just a fashion moment—it was a moment for the entire Caribbean. It proved that our sound, our identity, and our style are ready for the global spotlight. All that’s left is for Trinidad & Tobago to believe in it too—with policy, funding, and full support.
🖊️ Exclusively written by WeUpdates, District TT Media